Strategic Planning and Market Research
Strategic Planning and Market Research is a free online course by Alison US CA that teaches core business strategy and market analysis skills. Ideal for professionals and entrepreneurs seeking to build competitive business plans, assess markets, and craft value propositions without cost.
● In stock
Buy at Alison →Price and availability may change. Click to see current details on Alison.
Key features
- Free online course access
- SWOT and situational analysis training
- Value proposition development
- BCG and GE strategic portfolio models
- Market information systems overview
- Organizational objective planning
- Digital certificate upon completion
Pros
- +Completely free to take
- +Self-paced learning format
- +Covers essential business frameworks
Cons
- −No college credit awarded
- −Limited instructor interaction
About Strategic Planning and Market Research
What is Strategic Planning and Market Research?
Strategic Planning and Market Research is a free online course offered by Alison US CA, designed to equip learners with essential skills in business strategy, market intelligence, and customer satisfaction. This self-paced program is ideal for individuals aiming to strengthen decision-making capabilities in dynamic business environments. Whether launching a startup, advancing a corporate career, or refining organizational goals, this course delivers foundational and advanced insights applicable across industries.
Key features
- Free Access — No cost to enroll or complete the course.
- SWOT & Situational Analysis — Learn to evaluate internal and external business environments.
- Value Proposition Development — Craft compelling business or personal value statements.
- Strategic Portfolio Planning — Study BCG Matrix and General Electric models for resource allocation.
- Market Information Systems — Understand data collection via analytics, reports, and digital tools.
- Objective Setting — Develop clear organizational goals and strategic plans.
- Digital Certification — Earn a shareable certificate upon completion.
Who is Strategic Planning and Market Research for?
This course suits aspiring entrepreneurs, business students, marketing professionals, and career advancers seeking to enhance strategic thinking. It’s especially valuable for those in management, consulting, or startup roles who need to analyze markets, allocate resources, and position offerings effectively. No prior experience is required, making it accessible to beginners.
How does Strategic Planning and Market Research compare?
Unlike paid executive education programs or dense MBA curricula, this course delivers concise, practical training at no cost. It covers core strategic frameworks like SWOT and BCG Matrix with greater accessibility than university courses, while offering more structure than generic online articles. Though less comprehensive than degree programs, it provides a strong foundational alternative to introductory business textbooks or freemium learning platforms.
Best use cases
- →Career advancement in business roles
- →Startup planning and positioning
- →Academic supplement for students
- →Professional development for managers
- →Job seekers building strategic skills
Is Strategic Planning and Market Research right for you?
This free course is ideal for beginners and early-career professionals seeking foundational knowledge in strategic planning and market research. No prerequisites are required. It's perfect for entrepreneurs, business students, or marketers looking to build core competencies. Alternatives include paid certification programs or university courses, but this offers a cost-effective entry point with flexible scheduling.
How it compares: Compared to paid business courses or MBA modules, this free offering delivers core strategic frameworks with less depth but greater accessibility. It's more structured than blog tutorials and more practical than theoretical textbooks.
More from Alison
Frequently Asked Questions
What topics are covered in Strategic Planning and Market Research?
▾
The course covers strategic planning, SWOT analysis, value propositions, BCG Matrix, GE model, market information systems, and organizational objectives. It blends theory with practical applications for business decision-making.
Does this course offer a certificate?
▾
Yes, learners receive a digital certificate upon completion, which can be shared on professional networks like LinkedIn to showcase strategic planning and market research skills.
How long does it take to complete the course?
▾
The course typically takes 3-5 hours to complete, depending on the learner's pace. It's self-directed, allowing flexible scheduling around work or study.
Is Strategic Planning and Market Research suitable for beginners?
▾
Yes, the course is designed for all skill levels, including beginners. Concepts are explained clearly, making it accessible to those new to business strategy or market analysis.
Can I access the course on mobile devices?
▾
Yes, the course is accessible on desktops, tablets, and smartphones via the Alison website or app, enabling learning anytime, anywhere with an internet connection.
Is Strategic Planning and Market Research in stock at Alison?
▾
Yes, Strategic Planning and Market Research is currently in stock at Alison.
Specifications
- Category
- Software
- SKU
- 3777