Sales and Negotiations Skills

What is Sales and Negotiations Skills?

Sales and Negotiations Skills is a self-paced online course from Alison, the free-to-learn education platform, designed to build practical selling and bargaining ability from the ground up. The course bundles three connected areas of study - handling sales objections, structured negotiation, and communication strategy - into a single learning track aimed at people who deal with prospects, clients, or counterparts in everyday work.

Key features

• Objection handling framework — covers the three main factors involved in overcoming sales objections and how to find a point of agreement with a hesitant buyer.
• Five-step sales process — walks through the full sequence so you can see where each conversation sits and what to do next.
• Negotiation preparation — teaches how to get ready and lay the groundwork before you ever sit down at the table.
• Phases of negotiation — breaks down exchanging information, bargaining, and closing as distinct skills rather than one blur.
• Mutual gain approach — introduces win-win thinking and tactics for working through difficult issues without blowing up the deal.
• Para-verbal and non-verbal communication — explains tone, pace, body language, and the signals you send beyond your words.
• Speaking and listening practice — sharpens the two habits most sales conversations actually live or die on.

Who is Sales and Negotiations Skills for?

This course is a sensible fit for new and developing sales representatives, account managers, small business owners, freelancers, and customer-facing staff who want a clearer playbook. It assumes no prior training, so beginners can follow along, but the negotiation and communication sections also work as a refresher for people who learned on the job and never had the theory laid out. Anyone preparing for a role with quotas, client renewals, vendor talks, or pricing conversations will find something to use.

How does Sales and Negotiations Skills compare?

Compared with full paid sales certifications or live corporate training programs, this course trades depth of coaching and live role-play for accessibility, flexible pacing, and a low barrier to entry. Versus a single book on selling or negotiating, it has the advantage of pulling objections, negotiation phases, and communication skills into one structured path rather than asking you to stitch the topics together yourself. It sits in the same self-study lane as other online business soft-skills courses, with the bonus of being short enough to actually finish.