Digital Advertising and Marketing 101
Digital Advertising and Marketing 101 is a free online course by Alison US CA that teaches core digital marketing strategies, ad formats, and job-seeking skills. Ideal for beginners aiming to build foundational knowledge in global digital advertising principles and practices.
● In stock
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Key features
- Free online course access
- Teaches banner, video, and rich media ads
- Covers IAB standards in the U.S.
- Guidance on digital portfolio creation
- Explores global advertising principles
- Includes publisher direct and ad exchanges
- Self-paced learning format
Pros
- +No cost to enroll
- +Beginner-friendly content
- +Covers in-demand digital ad formats
- +Teaches job-seeking skills
- +Flexible self-paced structure
Cons
- −No formal certification mentioned
- −Limited depth for advanced learners
About Digital Advertising and Marketing 101
What is Digital Advertising and Marketing 101?
Digital Advertising and Marketing 101 is a free online course offered by Alison US CA, designed to introduce learners to the foundational concepts of digital marketing and online advertising. This self-paced program covers essential topics such as advertising strategies, global business principles, and the role of digital media in modern commerce. It's tailored for individuals seeking to understand how major companies promote products and grow brands using digital channels.
Key features
- Free Access — No cost to enroll and learn at your own pace.
- Digital Ad Formats — Covers banner ads, video ads, rich media, takeovers, and skins.
- IAB Standards — Teaches U.S. Interactive Advertising Bureau practices and guidelines.
- Job Preparation — Includes guidance on building a digital portfolio and finding work online.
- Global Marketing Principles — Explores strategies for competing in international markets.
- Publisher Direct Advertising — Explains direct ad sales and key advertising exchanges.
- Beginner-Friendly — No prior experience required to start learning.
Who is Digital Advertising and Marketing 101 for?
This course is ideal for aspiring marketers, career changers, small business owners, and students who want to understand the mechanics of digital advertising. It’s especially valuable for those exploring entry-level roles in media, advertising, or online marketing. The content is structured for beginners but offers practical insights applicable to real-world business challenges.
How does Digital Advertising and Marketing 101 compare?
Unlike paid certification programs or university courses, this free offering delivers foundational knowledge without financial commitment. While it doesn’t provide a paid credential, it covers core digital advertising concepts comparable to introductory modules in formal marketing degrees. It’s more accessible than advanced digital marketing bootcamps and more focused than general business courses, making it a strong starting point for self-learners.
Best use cases
- →Learning digital marketing basics
- →Starting a career in advertising
- →Building a personal portfolio
- →Understanding global ad strategies
- →Small business online promotion
Is Digital Advertising and Marketing 101 right for you?
Digital Advertising and Marketing 101 is best for beginners with no prior experience in marketing or advertising. It’s ideal for job seekers, students, or entrepreneurs looking to understand digital ad fundamentals. Since the course is free, it’s a low-risk way to explore the field before investing in paid programs or certifications. Alternatives include paid bootcamps, university courses, or platforms like Coursera and Udemy with similar introductory content.
How it compares: Compared to paid digital marketing courses, this free option offers foundational knowledge without certification. It’s more accessible than degree programs and more focused than general business courses, making it a solid starting point for self-directed learners entering the advertising field.
More from Alison
Frequently Asked Questions
What is Digital Advertising and Marketing 101?
▾
It's a free online course by Alison US CA that teaches the fundamentals of digital marketing, ad formats, and global advertising strategies for beginners.
Does the course include certification?
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The course description does not specify a formal certification. It focuses on skill-building and knowledge in digital advertising basics.
How long does it take to complete the course?
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The course is self-paced, and no specific duration is listed. Learners can complete it based on their availability and learning speed.
Is the course suitable for beginners?
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Yes, the course is designed for beginners with no prior experience in marketing or advertising, making it accessible to all skill levels.
Can I access the course on mobile devices?
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Yes, Alison's platform supports online learning across devices, including smartphones and tablets, allowing flexible access anywhere.
Is Digital Advertising and Marketing 101 in stock at Alison?
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Yes, Digital Advertising and Marketing 101 is currently in stock at Alison.
Specifications
- Category
- Software
- SKU
- 3833